NNPA acts as a unifying force, bringing together like-minded players from up and down the value chain. By partnering with producers, wholesalers, retailers and other stakeholders, we aim to work in unison and speak with one, strong and collective voice.

Our views on the proper regulatory framework that should apply to nicotine pouches are a basis for common industry engagement across the EU. We endorse a sustainable and responsible regulatory approach to the production and marketing of nicotine products and stress the important role played by nicotine pouches as an effective harm reduction alternative for smokers.

Such engagement is crucial in ensuring the sustained growth and representation of our industry.