Shaping sustainable and adequateEuropean regulation of nicotine pouches.
We engage, inform, and increase knowledge about nicotine pouches
Nordic Nicotine Pouches Alliance Becomes the European Nicotine Pouches Alliance (ENPA)
After several years of advocating for proportionate and evidence-based regulation of nicotine pouches, we are taking the next step.
The Nordic Nicotine Pouches Alliance (NNPA) has now become the European Nicotine Pouches Alliance (ENPA), an industry association open to all responsible companies across the nicotine pouch value chain.
Our mission remains the same, but our engagement opportunities are expanding as we are now open to new members and supporters from all over Europe. ENPA will continue the work to advocate for science-based, balanced and effective regulation of nicotine pouches throughout Europe. We aim to represent companies that share a commitment to responsibly manufacture quality products with the potential to reduce the risks associated with smoking, and market them to adult consumers.
There is a clear need to demonstrate that the industry stands united behind proportionate regulation and firmly distances itself from irresponsible players, noncompliant practices and youth appealing products.
Articles of Association are available upon request.
About us
Our Views
Rethinking Flavour Bans: Alternative regulatory
options to address the real issue of preventing youth
appeal
A Path to Harm Reduction: Adequate nicotine Levels in Pouches will ensure product safety and acknowledge consumers’ preferences
Nicotine pouches, What is it?
Nicotine pouches: A nicotine pouch is a pre-portioned tobacco-free consumer product containing nicotine. It is available in various flavours as well as different levels of nicotine. Flavours and nicotine are released by placing the pouch in the mouth under the lip. No combustion is involved. It comes in cans, most of them with a disposal compartment in the lid. Each pouch lasts up to 60 minutes. The product was first launched 2014 in the United States.
Consumers who want to use nicotine in a less harmful way are looking for alternatives to combustion products and traditional cigarettes. Nicotine pouches meet this demand.
The EU Nicotine Pouch Report
View our report below
Check out our position
Members
Associate Members
