Shaping sustainable and adequate
European regulation of nicotine pouches.

We engage, inform, and increase knowledge about nicotine pouches

Our positions

Age Limit 
strict 18

Labelling nicotine warning

Marketing only adults

Nicotine cap maximum 20mg

Nicotine pouches, What is it?

Nicotine pouches: A nicotine pouch is a pre-portioned tobacco-free consumer product containing nicotine. It is available in various flavours as well as different levels of nicotine. Flavours and nicotine are released by placing the pouch in the mouth under the lip. No combustion is involved. It comes in cans, most of them with a disposal compartment in the lid. Each pouch lasts up to 60 minutes. The product was first launched 2014 in the United States.

Consumers who want to use nicotine in a less harmful way are looking for alternatives to combustion products and traditional cigarettes. Nicotine pouches meet this demand.

Check out our position


Rue Americaine 76 , 1050 Ixelles
+32 498 11 66 77