Incentivizing Change: Taxation is key to encourage Low-Risk Nicotine Consumption

Tax policies should encourage smokers to transition to potentially less harmful alternatives such as nicotine pouches without deterring their use. NNPA supports simple and efficient tax regimes with moderate tax level that acknowledge the reduced harm of nicotine pouches compared to cigarettes, proposing excise rates on nicotine pouches that are substantially lower than those applied to cigarettes.

NMPA positions:

  • A moderate tax recognizing nicotine pouches and its characteristic harm reduction potential