ENPA brings together responsible actors from across the nicotine pouches value chain to build alignment and speak with a clear and credible collective voice. The value chain includes producers, distributors, retailers, and other stakeholders committed to high standards and responsible conduct.

By coordinating positions and sharing expertise, ENPA enables consistent engagement with policymakers at both EU and national level. We support a regulatory framework that ensures product quality, consumer protection, and responsible marketing, while recognizing the role of nicotine pouches as a harm-reduced alternative for adult smokers.

This collective approach strengthens the industry’s ability to contribute constructively to policy discussions and supports the long-term sustainability and legitimacy of the category within a balanced regulatory environment.