Shaping sustainable and adequate
European regulation of nicotine pouches.

We engage, inform, and increase knowledge about nicotine pouches

About us

Who we are

Navigating an evolving regulatory landscape

Uniting the value chain behind a common position

Our Views

Embracing Alternatives: Nicotine pouches play a key role in enabling Harm Reduction

Strengthening Laws
Against Youth Access

Rethinking Flavour Bans: Alternative regulatory options to address the real issue of preventing youth appeal

A Path to Harm Reduction: Adequate nicotine Levels in Pouches will ensure product safety and acknowledge consumers’ preferences

Incentivizing Change: Taxation is key to encourage Low-Risk Nicotine Consumption

Nicotine pouches, What is it?

Nicotine pouches: A nicotine pouch is a pre-portioned tobacco-free consumer product containing nicotine. It is available in various flavours as well as different levels of nicotine. Flavours and nicotine are released by placing the pouch in the mouth under the lip. No combustion is involved. It comes in cans, most of them with a disposal compartment in the lid. Each pouch lasts up to 60 minutes. The product was first launched 2014 in the United States.

Consumers who want to use nicotine in a less harmful way are looking for alternatives to combustion products and traditional cigarettes. Nicotine pouches meet this demand.

The EU Nicotine Pouch Report

View our report below

Check out our position

Partners

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