{"id":480,"date":"2024-07-08T13:30:57","date_gmt":"2024-07-08T13:30:57","guid":{"rendered":"https:\/\/nnpa.eu\/home\/?page_id=480"},"modified":"2026-02-06T16:22:16","modified_gmt":"2026-02-06T16:22:16","slug":"rethinking-flavour-bans-alternative-regulatory-options-to-address-the-real-issue-of-preventing-youth-appeal","status":"publish","type":"page","link":"https:\/\/nnpa.eu\/home\/rethinking-flavour-bans-alternative-regulatory-options-to-address-the-real-issue-of-preventing-youth-appeal\/","title":{"rendered":"Rethinking Flavour Bans: Alternative regulatory options to address the real issue of preventing youth appeal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"480\" class=\"elementor elementor-480\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03caeaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03caeaa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3b9e63\" data-id=\"c3b9e63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41953ab elementor-widget elementor-widget-html\" data-id=\"41953ab\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8f1441 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8f1441\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bae861\" data-id=\"1bae861\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddf7eb7 elementor-widget elementor-widget-text-editor\" data-id=\"ddf7eb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #26a6dd;\">ENPA Positions:<\/span><\/p><ul><li aria-level=\"1\"><b>Any restrictions deemed necessary to curb underage appeal should focus on unsuitable flavour descriptors and similar criteria such as references or illustrations on packages and in product marketing. There is no need to use flavour names or descriptors that can be linked with youth culture or depict situations, environments or objects that are typical of the world of children and youth, such as comic or cartoon characters, toys, or sweets.<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Flavour diversity is integral to the acceptance of nicotine pouches among adult smokers. Instead of outright flavour restrictions, ENPA suggests regulating flavour descriptors and marketing to mitigate potential appeal to underage individuals.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">How products taste is an element that defines whether people will choose to use them<\/span><b>. Oral-use products risk facing complete rejection from consumers since there is no natural flavour in tobacco-free pouches.<\/b><span style=\"font-weight: 400;\"> Consequently, restricting different flavours in nicotine pouches presents an acute challenge since appropriate flavourings hold greater significance for oral use products compared to those inhaled.<\/span><\/p><p><span style=\"font-weight: 400;\">A flavour descriptor tends to be less precise and more suggestive than specific flavours themselves: it serves a useful purpose by providing a broader image or concept that encapsulates a range of sensory details without pinpointing one exact flavour. For instance, a descriptor like \u2018smoky\u2019 suggests a deep, rich, and earthy profile that can include nuances of wood, charcoal, or toasted elements. \u2018Bubble-gum\u2019 suggests a playful, sweet profile that could overlap with various fruit flavours, which might be catering to an adults per se; at the same time, its youthful and cheerful connotation has a potential to unduly attract underage consumers which makes bubble-gum an unsuitable descriptor for a nicotine product.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><b>Since we lack objective and scientific standards to distinguish between flavours, singling out and restricting supposedly juvenile flavours is ill-advised. Already to define \u201cflavours\u201d as such is almost impossible from a regulatory perspective<\/b><span style=\"font-weight: 400;\">. If regulators are concerned about the potential appeal of different flavours to young people, a more effective approach is to restrict the communication and reference to specific flavours on packaging and in marketing. Marketing nicotine products as \u201cbubble gum\u201d pouches significantly differ from providing pouches with the taste of various fruits.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ENPA Positions: Any restrictions deemed necessary to curb underage appeal should focus on unsuitable flavour descriptors and similar criteria such as references or illustrations on packages and in product marketing. There is no need to use flavour names or descriptors that can be linked with youth culture or depict situations, environments or objects that are &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/nnpa.eu\/home\/rethinking-flavour-bans-alternative-regulatory-options-to-address-the-real-issue-of-preventing-youth-appeal\/\"> <span class=\"screen-reader-text\">Rethinking Flavour Bans: Alternative regulatory options to address the real issue of preventing youth appeal<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-480","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages\/480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/comments?post=480"}],"version-history":[{"count":24,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages\/480\/revisions"}],"predecessor-version":[{"id":956,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages\/480\/revisions\/956"}],"wp:attachment":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/media?parent=480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}