{"id":254,"date":"2022-02-02T22:46:23","date_gmt":"2022-02-02T22:46:23","guid":{"rendered":"https:\/\/nnpa.eu\/home\/?page_id=254"},"modified":"2022-02-04T15:20:41","modified_gmt":"2022-02-04T15:20:41","slug":"industry-agreement","status":"publish","type":"page","link":"https:\/\/nnpa.eu\/home\/industry-agreement\/","title":{"rendered":"NNPA position"},"content":{"rendered":"\t\t
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NNPA position<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This document sets out a voluntary, industry-led self-regulatory framework for nicotine pouches, and constitutes a basis for common industry engagement in the European Union and in Member States.\n
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As responsible manufacturers, in addition to marketing the nicotine pouches in compliance with all applicable laws we commit to applying the requirements set out in this document at all times.<\/div>
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The target consumers for nicotine pouches are adult users of tobacco products or other forms of non-medicinal nicotine products, who are looking for alternatives. <\/span><\/div>
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A \u2018nicotine pouch\u2019 is a pre-portioned, tobacco-free consumer product that contains nicotine compounds, flavourings and other ingredients, \nthat releases nicotine and flavours by placing the pouch in the mouth resulting in nicotine uptake via the oral mucosa.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Group\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nicotine pouches should not be sold or marketed to people under 18 years of age (or the legal age of purchase for nicotine products in the jurisdiction, where higher).<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nicotine content should not exceed 20mg per pouch.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The nicotine used in nicotine pouches shall meet standards equivalent to those of nicotine used in pharmaceutical products (pharmaceutical grade and quality according to USP\/EP). \nAll other ingredients shall meet standards equivalent to those applicable to food products.\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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* Health warning:<\/b> the unit packaging and outer consumer packaging shall carry the following text - \u2018\u201cThis product contains nicotine which is a highly addictive substance\u201d
\n* Health warning placement: <\/b>the health warning shall be placed on the side or the base of the unit packaging and outer consumer packaging and shall be clear and visible.<\/div>
\n* Consumer information:<\/b> all unit packaging for nicotine pouches shall contain information about<\/div>

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\n\n1.\tthe ingredients of the product,<\/div>
\n2.\tthe nicotine content of the nicotine pouch,<\/div>
\n3. \tthe weight of the nicotine pouch,<\/div>
\n4.\tthe manufacturing and best before date(s), and<\/div>
\n5.\tcontact information for the manufacturer and\/or distributor. <\/div>
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<\/b>* Age restriction: <\/b>Unit packaging and outer consumer packaging shall carry a logo or text indicating that the product is for adult consumption only.<\/span><\/span><\/div><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Neither the labelling of any packaging, nor the nicotine pouch itself shall include any element or feature that
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\n\u2022\tis deceptive or misleading,
\n\u2022\tsuggests that nicotine pouches have vitalising, energetic, healing, rejuvenating, natural, organic properties or has health benefits,
\n\u2022\tresembles a food or a cosmetic product,
\n\u2022\tcan be linked with youth culture or depict situations, environments or objects that are typical of the world of children and youth (such as comic or cartoon characters, toys or sweets), or
\n\u2022\tsuggests that nicotine pouches have environmental advantages.
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All marketing communication must comply with applicable laws and regulations, including those relating to general product safety, consumer protection and marketing. 

\nAll marketing shall be directed at persons above the age of 18 (e.g. in respect of choice of media, placing, execution, manner, and the overall impression).<\/div>

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\nMarketing must be honest, accurate and transparent. All marketing and sales activities must respect applicable local culture and practices prevailing in the country where the activities will occur. <\/div>

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\nThe products must not be positioned or marketed as medicinal products. Marketing communication must not include any medicinal claims.\nThe target consumers for nicotine pouches are adult users of tobacco products or other forms of non-medicinal nicotine products, who are looking for alternatives.  <\/div>

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\nMarketing in any channel of communication should not: <\/div>

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\n\u2022\tAppeal particularly to people under 18 years of age (or the legal age of purchase for nicotine products in the jurisdiction, where higher), including through<\/div>

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\n1\tthe selection of media in which the marketing appears,<\/div>
\n2\tthe context in which the marketing appears,<\/div>
\n3\treflecting or inviting and association with youth culture,<\/div>
\n4\tfeaturing or portraying real or fictitious characters who are likely to appeal particularly to underage users, or<\/div>
\n5\tby depicting people using nicotine pouches (or playing another significant role) behaving in an adolescent or juvenile manner.<\/div>
\n\u2022\tEncourage non-nicotine users to use nicotine pouches.<\/div>
\n\u2022\tInclude misleading information about product\u2019s ingredients.<\/div>
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\nAll consumer advertising must carry clearly visible information\/logo that the product is not for people under the age of 18 (or the legal age of purchase for nicotine products in the jurisdiction, where higher).<\/div>

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\n\nPeople featured in marketing communication shall be adult, both in age and appearance. <\/div>

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\n\nConsumer-facing marketing activities should only be done by people with adult appearance, in an adult setting.\nAge of the recipients of product samples shall be verified before samples are distributed.\n<\/div><\/div>
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Input will be provided by Tobacco Europe\/SM on the excise treatment of nicotine pouches in due course.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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To ensure the spirit of the document is fully applied throughout the supply chain, and to prevent the underage use of nicotine pouches, we are committed to educating, informing, and cooperating with retailers, distributors and public officials. <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Rue Americaine 76\n, 1050 Ixelles<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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+32 498 11 66 77<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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jonas@nnpa.eu<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

NNPA position This document sets out a voluntary, industry-led self-regulatory framework for nicotine pouches, and constitutes a basis for common industry engagement in the European Union and in Member States. As responsible manufacturers, in addition to marketing the nicotine pouches in compliance with all applicable laws we commit to applying the requirements set out in …<\/p>\n

NNPA position<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-254","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":98,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages\/254\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/pages\/254\/revisions\/423"}],"wp:attachment":[{"href":"https:\/\/nnpa.eu\/home\/wp-json\/wp\/v2\/media?parent=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}